The end of Superbowl XLIX was certainly one for the ages.
It had everything a fan could hope for – excitement, drama and unbelievable final plays. And as I watched that final Seattle play, I couldn’t help but think about the importance of KPIs.
The Seahawks running back Lynch was averaging over four yards per carry. The team was at the one yard line. Even when New England knew he was getting the ball, they couldn’t stop him.
Seattle needed one more run play… well… you know how it ended. They ignored the numbers, threw the ball, and lost the ball and championship.